W7 Automatic Eyeliner Pencil Black Review


W7 Automatic Eyeliner Pencil black Review

Hello sweeties…

How are you all? I hope the weather change isn’t having any bad effects on your health and that you are taking good care of your skin and healthy in this moist weather. I have to go to Mumbai this weekend on work and the news keep flashing heavy rain in Mumbai. It is going to be so difficult to manage all the work in this pouring rain and dirt. I have never really liked Mumbai rains because water logging takes no time there. And the taxi walas are way too stubborn to help you by giving a ride to your destination.

But anyways let’s get back to our review for today. Today I am going to review a product from not very known brand. It’s a brand available at local stores and costs low prices for its products. I am reviewing an eyeliner pencil from W7 in this post. Since I use eyeliner every day, I stock up a lot of them and all from different brands. However nothing can beat Maybelline Colossal Kajal to whom I am loyal. Eyes are very sensitive part of our body and should be taken proper care of and so I suggest you ladies to keep away from duplicates and low quality eye products. Read on to know the detailed review of this W7 Eyeliner Pencil.

W7 Automatic Eyeliner Pencil Black

W7 Automatic Eyeliner Pencil Black

Shelf life:

2 years


Refer the below picture

W7 Automatic Eyeliner Pencil Black

W7 Automatic Eyeliner Pencil Black



The eyeliner is a long retractable pencil whose cap shuts with a click. The good thing about retractable pencil is that we don’t have to sharpen them and it also saves a lot of product wastage. The eyeliner was sealed in plastic at first when I bought it. Only the shade, ingredients and product name is mentioned on the packaging. Complete information is missing.


The tip of the pencil is very soft and glides easily without hurting the eye or tugging on it. However the formula is not smudge proof which is disheartening.  The liner smudges easily and makes the eyes messy.

W7 Automatic Eyeliner Pencil Black

W7 Automatic Eyeliner Pencil Black

W7 Automatic Eyeliner Pencil Black

W7 Automatic Eyeliner Pencil Black

Pros of W7 automatic eyeliner pencil black:

  • Well pigmented.
  • Retractable pencil hence less product wastage due to sharpening.
  • Soft tip and texture.
  • Can be applied on waterline.
  • Inexpensive.
  • Can be used to create smoky eye look.
  • No special makeup remover is required. It can be washed off with our regular remover.

Cons of W7 automatic eyeliner pencil black:

  • Availability can be trouble here in India
  • Smudges easily
  • Doesn’t last very long
W7 Automatic Eyeliner Pencil Black

W7 Automatic Eyeliner Pencil Black

My experience with W7 automatic eyeliner pencil black:

I don’t know why this is called Automatic Eyeliner Pencil. I mean what is so automatic about it?  But anyways I have owned this eyeliner for almost 5 to 6 months now. W7 is not a known brand here in our country and so it’s difficult to locate a store that sells products of this brand.

Since it smudges easily I used this liner to create smoky eye look as the look is easily workable with this liner. It is dark black in shade and is decently pigmented. I have sensitive eyes yet it doesn’t hurt my eyes. I have also tried using it on waterline and it went finely over it. The tip is very soft. But the problem is that it won’t stay on for long. It gets a little messy around the eyes after a few hours of application. So overall I am in love-hate relation with this eyeliner pencil.


I will fairly rate it 7 out of 10

Will I recommend this product again?

Well, I suggest you pick up on our loved colossal, magique, and eyeconic instead. They perform a better job at nearly the same price. Also they last longer and are smudge-proof.


About Author

I am a student of interior designer who is head to toe in love with makeup and fashion. Lipsticks are my only weakness and i am only helpless when my nail paint is not dry. Being an interior designer i love playing with different colours and so always keep mix-matching outfits and trying new shades in makeup products. I love reading novels in my free time, mostly romantic ones. I believe every tall guy needs a short girl and therefore God compromised a little with my height. Fair complexioned with combination skin and shoulder length hair. Loves long drives and music.

  • Brinda

    Sounds average :/

  • Neha vedi

    I love colossal kajal best …

  • zeenia

    Not able to find it in my city :(

  • Akshita

    nicely reviewed dear :)